Rocco Forte Hotels Announces Own Brand Code
Rocco Forte Hotels announced today (10 July) that it will provide access under its own brand code to the Global Distribution Systems that serve 780,000 travel agents worldwide by the autumn. It will also provide toll-free telephone reservations services for the brand in 14 countries around the world.
The contract to provide most of these services has been signed with The Private Label Company (PLC), a joint venture between The Leading Hotels of the World, Ltd. and Trust International.
Commenting on the move, Richard Power, Managing Director of Sales & Marketing at Rocco Forte Hotels, said: “This is a significant step that further underpins our status as one of the world’s leading luxury hotel brands. By the autumn, we will have our own GDS chain code, a global voice service and a new website specifically designed to meet the needs of travel agents around the world.
“During our first ten years, we have used The Leading Hotels of the World GDS chain code and reservations offices. Without them, we could not have reached this stage in our development and so I am delighted that Leading is a key partner in the company that won a very competitive bidding process to provide distribution services under our own brand.”
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ROCCO FORTE HOTELS ANNOUNCES OWN BRAND CODE
10 July 2007
Jimmy Suh, Managing Director of The PLC, said, “We are delighted that one of the world’s leading luxury hotel companies has chosen The Private Label Company to manage its global brand reservations services and provide the infrastructure required for the continued growth of this vibrant brand.”
The hotels within the Rocco Forte brand will continue to be members of The Leading Hotels of the World.
ENDS
For further information, please contact:
Sue Heady
Director of Communications
Direct line: 020 7766 3107
Email: sheady@roccofortecollection.com
Natasha Berg
Media Relations Manager
Direct line: 020 7766 3116
E-mail: nberg@roccofortecollection.com
NOTES FOR EDITORS
Rocco Forte Hotels was established in 1996 to create a collection of luxury hotels in Europe. The hotels have individual styles, with each hotel reflecting its nationality and location. The collection is linked together under the Rocco Forte Hotels brand, which guarantees attention to detail, quality and service delivery.
The Rocco Forte Hotels collection includes:
- Hotel de Russie, Rome
- Hotel Savoy, Florence
- The Balmoral, Edinburgh
- The Lowry Hotel, Manchester
- Hotel Astoria, St Petersburg
- Hotel Amigo, Brussels
- Le Richemond, Geneva (re-opening September 2007)
- Brown’s Hotel, London
- Villa Kennedy, Frankfurt
- Hotel de Rome, Berlin
- The Charles Hotel, Munich (opening October 2007)
Future openings:
Prague - 2008
Verdura Golf & Spa Resort, Sicily - 2008
Marrakech - 2009
For further information and online reservations, please visit the Rocco Forte Hotels website: www.roccofortecollection.com
Angleterre Hotel, St Petersburg, is a deluxe four-star sister to Hotel Astoria. For information and reservations, please visit www.angleterrehotel.com.
